My ideal customer, when I’ve found her, is a parent, between 44 and 55, with a couple of youngsters, work, a few lines into social media and she does her bit to keep the family together. I’d say she deserves more praise than she gets, but takes life in her stride, how else would she manage? A woman I should know better. Over the years the women pictured have given her, or someone like her, much love.

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